Season 1938-1939
A new stand at the Hotel End (now Town End) of the pitch is opened before the start of the season - and the Town start well, in their newly numbered shirts - winning five of their first seven games to top the table at the end of September. Inconsistency then sets in, and the Town have a bizarre Christmas, beating Newport 8-0 at home on Boxing Day, before losing 6-4 in the return fixture the following day. They end up in ninth place, with Ben Morton exorcising the ghosts of the previous season with 32 league and cup goals. At the end of the season, manager Ted Vizard accepts an offer to take over at Q.P.R., and is allowed to leave the club.
Season 1937-1938
Vizard breaks the club's transfer record, buying Ben Morton from Torquay - Swindon's first ever £1000 purchase. Though he helps the Town overcome First Division Grimsby with a goal in the cup, it takes Morton seventeen games to register a goal in the league, and he ends the season with just five league goals. Nevertheless, the Town improve - and an unbeaten March sees the team in sixth place, just three points from the promotion spot, with a game in hand. By the end of the season, the Town slump to finish in eighth place, having failed to win any of their last six games.
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Season 1936-1937
25 goals in 31 games from Jimmy Cookson helps the Town to score an impressive 75 in the league - more than second placed Notts County, and third placed Brighton. However, they only finish 13th, due to the 73 goals they concede at the opposite end of the pitch.
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Season 1935-1936
A bad season - Swindon finish in a disappointing 19th position, losing 14 of their 21 away games. The FA Cup is another source of embarrassment, as the Town lose 3-1 to non-league Southall - the first time that they have lost to non-league opposition since they joined the League fifteen years previously.
Season 1934-1935
The improvement of the previous season is short-lived, as the Town slip down to 16th in the league - but manage a decent cup run, getting to the Fourth Round.
Season 1933-1934
Vizard's appointment brings about a turn in fortunes - despite the lack of funding, he does well in the transfer market - his best buy being Tommy Armstrong, who finishes as top scorer with 23 goals. Swindon finish 8th, and Vizard is rewarded at the end of the season with a new three year contract.
Season 1932-1933
The Town record their lowest ever league finish, a terrible 22nd - and they are forced to apply for re-election. They successfully retain their place in the League, winning 45 votes, compared to Newport's 26 and Llanelli's 20. Only four players are kept at the end of the season, and the legendary Harry Morris is allowed to leave for Clapton Orient - despite being top scorer for the past seven seasons, he is deemed too old, and is bizarrely replaced with 35 year old Cecil Blakemore. Morris end his Swindon career having scored 215 league goals, making him the Town's highest ever goalscorer. After the progressive slump, Sam Allen is relieved of his first team duties to concentrate on his secretarial role, and in April, former Welsh international Ted Vizard is appointed as the club's first manager in the modern sense of the word.
Season 1931-1932
Swindon again finish badly - losing seven of their last eight - and the last five matches are lost 3-0, 6-0, 4-1, 4-1 and 4-1. They finish 17th, their worst to date - and the cup isn't a relief either - the Town losing 5-0 in the first round at Luton.
Season 1930-1931
A slight improvement in the league, Swindon finishing 12th, despite winning just one of the last eight games. Norwich knock the Town out of the cup at the first hurdle. Harry Morris bags another 35 league goals.
Season 1929-1930
Harry Morris scores another 27 goals, including five in a game against Norwich, but Swindon finish 14th in the league - their lowest position to date. They also experience differing fortunes in the cup - after beating Manchester United at Old Trafford in the first round, they draw with Manchester City in round two. The replay at Maine Road is a disaster - the Town losing 10-1, for the biggest defeat in their history.